Privacy Policy

AssetClip ("we", "our", or "us") operates assetclip.com and the AssetClip Asset Management Platform — a system used to register, track, and manage physical and digital assets in a centralised database. This Privacy Policy describes how we collect, use, share, and protect your personal information when you visit our website or interact with our asset management application.

By using any part of AssetClip, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of our services.

We collect several types of information to provide and improve our services:

We use the information we collect for the following purposes:

• Service delivery: To operate the asset management platform, store your registered asset records, and provide authenticated access to your account.
• Communications: To send newsletters, product updates, and responses to your inquiries (only if you have opted in).
• Analytics and improvement: To understand usage patterns, diagnose errors, and improve our website and platform.
• Legal compliance: To comply with applicable laws, enforce our Terms of Use, and protect against fraud and abuse.
• Security: To detect and prevent unauthorised access to user accounts and the asset database.

The AssetClip Asset Management Platform allows users and organisations to register assets — such as equipment, property, or digital resources — and maintain a persistent database of those assets. The following data practices apply specifically to this platform:

• Asset records you create (name, category, value, status, location, purchase date, serial number, notes) are stored securely in our database and are accessible only to authorised users within your account or organisation.
• We do not sell, share, or use your asset records for advertising purposes.
• Asset data is backed up regularly and protected with industry-standard encryption at rest and in transit.
• If you delete an asset record, it is removed from the active database. Some information may be retained in encrypted backups for up to 30 days before permanent deletion.
• If your organisation account is terminated, all associated asset data is deleted within 60 days unless otherwise required by law.

We do not sell your personal information. We may share information with the following categories of third parties only as described:

• Service providers: Hosting providers, database infrastructure, email delivery services, and analytics platforms that process data on our behalf under strict data processing agreements.
• Analytics: Google Analytics is used for aggregated, anonymised website analytics. You can opt out via Google's opt-out tool.
• Legal requirements: We may disclose information if required by law, court order, or to protect the rights, property, or safety of AssetClip, our users, or the public.
• Business transfers: In the event of a merger, acquisition, or sale of assets, user data may be transferred to the acquiring entity, subject to this policy.

We retain personal data only for as long as necessary to fulfil the purposes described in this policy or as required by law:

• Account data is retained while your account is active and for up to 90 days after deletion.
• Asset management records are retained for the duration of your account and deleted within 60 days of account closure.
• Analytics data is retained in aggregated, anonymised form for up to 26 months.
• Email subscription data is retained until you unsubscribe or request deletion.
• Server logs are retained for up to 12 months for security and debugging purposes.

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data, subject to legal retention requirements.
• Data portability: Request your data in a machine-readable format (where applicable).
• Objection: Object to processing based on legitimate interests or direct marketing.
• Withdraw consent: Where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

We implement industry-standard security measures to protect your personal information, including:

• TLS/HTTPS encryption for all data in transit
• Encryption at rest for sensitive account and asset data
• Hashed and salted password storage — we never store plaintext passwords
• Access controls and role-based permissions on the asset management platform
• Regular security audits and vulnerability assessments
• Automated monitoring for suspicious access patterns

While we take reasonable precautions, no method of internet transmission or storage is 100% secure. We cannot guarantee absolute security and encourage you to use strong, unique passwords for your account.

AssetClip serves users in the US, UK, Canada, Australia, and other countries. Your data may be processed in countries other than your own, including the United States, where data protection laws may differ. By using our services, you consent to such transfers. We use appropriate safeguards such as standard contractual clauses where required by applicable law.

AssetClip is not intended for children under the age of 13 (or 16 in the European Economic Area). We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us at [email protected] and we will delete it promptly.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify registered users of material changes via email or an in-app notice at least 14 days before they take effect. Continued use of AssetClip after changes take effect constitutes acceptance of the revised policy. The "Last updated" date at the top of this page reflects the most recent revision.

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us: